ONLINE REPORTING AND CONVERSION / ROI TRACKING
detailed online reporting for campaign refinement
Complete Reporting Is Part Of The Package!
When you advertise in the Brokers Web directory, you will be provided with all the necessary reports and tools to manage your campaign effectively, giving you the best results and the highest return on your investment. |
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The input fields are where you enter your variables to calculate the return-on-investment for your marketing campaign. You can use this calculator for any source from which you receive leads.
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Average Commission:
Using your existing commission statement, divide the total check amount by the number of clients on the statement to determine your average commission.
Client Retention:
For how many months does your average client remain on your books. This is an important number to know in analyzing your marketing efforts. Industry average is 18 months
Closing Ratio:
This will vary based on the source of your lead and will require you to track your lead sources to the close over time.
Your ROI:
An ROI of 100% is a "break-even". An ROI of 200% means that you have doubled your investment. Anything less than 100% indicates a loss. |
Standard Online Reporting Features |
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Impressions - The number of consumers who visited the Brokers Web directory page where your ad listing appears.
Average Page Position - Your average position on the directory page at time of impression.
Clicks - The number of consumers who chose your ad listing over the others in the directory.
Click-Through Rate (CTR) - The percentage of consumers that visited the Brokers Web directory page where your ad listing appears AND chose your ad listing over the others in the directory.
Average Cost-Per-Click (CPC) - The average amount that you paid for the “clicks” to your ad listing.
Total Cost - The total amount that you have spent during the specified period of time.
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Enhanced Online Reporting Features |
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By placing a simple piece of code on your website (included with Branded Broker Site) you will be able to expand your Standard Reports to show you:
Leads - The number of consumers that found your ad listing on the Brokers Web directory and completed the quote request form on your website or the Branded Broker Site.
Conversion Percentage - Shows the percentage of clicks that converted into a “lead.”
By entering the value of a lead into your reporting features, you will be able to further expand your reports to show you:
ROI Percentage - Shows your “return-on-investment” by comparing your total advertising spend with your projected income by using the Value of Lead data that you provide through the ROI Calculator (see below).
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