BrokersWeb is a premium Pay-Per-Click vertical performance marketing network.

Below is a list of frequently asked questions regarding our services. If you are an existing BrokersWeb member and are looking for support, please login and refer to the 'FAQ' tab in the main menu.

  1. What is BrokersWeb?
  2. Why would I want to place an ad on the BrokersWeb network?
  3. How does it work?
  4. How am I billed?
  5. What is the pricing structure? How much does it cost?
  6. What about the potential of click fraud from your affiliates?
  7. How much traffic can I expect?
  8. How is the quality compared to other PPC marketing programs?
  9. Can I control my spend amount?
  10. Do I need a website to advertise on BrokersWeb?
  11. Am I committed to advertising for a specific length of time?
  12. Can I talk to somebody if I have more questions?
  1. What is BrokersWeb?
    BrokersWeb is a vertical PPC marketplace with highly targeted advertising focused on the insurance industry. Our advertisers select the product categories they want to target, and the states in which they want to promote those products.
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  2. Why would I want to place an ad on the BrokersWeb network?
    Because it is going to drive high-quality, targeted traffic to your website. Through an extensive network of publisher sites and many quality in-house domains, your ad listings will appear to a large segment of the consumer population that is shopping online for insurance.
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  3. How does it work?
    You choose the insurance type that you want to promote (auto, life, health, Medicare, home or dental) and the state(s) where you want to promote this product(s). You create an advertising account through our account management portal at http://www.brokersweb.com and bid against other advertisers displaying an ad listing for that product(s) in that state(s). Your placement on the ad listing display page is determined by what you bid in relation to others. The highest bidder appears at the top of the page, the second highest bidder in the second spot, and so on.
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  4. How am I billed?
    You place funds in your advertising account and each click charge is deducted from your account balance. Your listings will pause when your account balance is depleted, so you can never be billed for more than you choose to spend.
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  5. What is the pricing structure? How much does it cost?
    Pricing is on a "pay-per-click" basis. You only pay when a website visitor clicks on your ad listing. The minimum bid amount depends on the product type, and can range from $.10 on dental up to $12.00. Bid spots are available in $0.05 increments and no two bidders can have the same bid amount. Our Bid Gap Feature calculates your click charges at $.05 above the bidder directly below you, regardless of your set bid amount.
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  6. What about the potential of click fraud from your affiliates?
    This is a major concern of any advertising portal that uses a network of publisher sites. Although we can't guarantee that this will not occur, we have taken great measures to prevent this from happening. Traffic generated from publisher sites will be closely monitored and any publisher suspected of click fraud activities will instantly be removed from participating in our network. We feel that the measures and technologies we are implementing to prevent this will keep the overall quality of the traffic to our advertisers amongst the highest in the PPC industry.
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  7. How much traffic can I expect?
    This depends on the type and number of the listings you have created and your placement on the ad pages. The higher your placement, the higher will be the volume of traffic to your website. You may contact us directly for more information on current traffic expectations based on your advertising strategies.
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  8. How is the quality compared to other PPC marketing programs? 
    According to most of our advertisers, the cost-per-lead from advertising on BrokersWeb is comparable to targeted keyword campaigns on Google.
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  9. Can I control my spend amount?
    Yes. You can pause your listing(s) at anytime. You may also control your spend by only adding to your account balance what you wish to spend for a specific period of time. Once your balance is depleted, your listings will automatically be paused.
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  10. Do I need a website to advertise on BrokersWeb?
    No. If you do not have a website, you can create a Branded Broker Site at no additional charge. This feature allows you to display all of your company and contact information and also format a quote request form for gathering leads.
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  11. Am I committed to advertising for a specific length of time?
    No, you may come and go as you please. There are no contracts to sign and no minimum spend requirements.
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  12. Can I talk to somebody if I have more questions?
    Yes. We have a helpful staff on hand, waiting to assist you. Once your ad listing has been created, you will be assigned a personal account manager who will be available to you by phone or email during regular business hours. Call 1-877-887-5267 and ask for advertising support (8am - 5pm PST M-F).
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