BrokersWeb works by placing highly-targeted ad placements across a proprietary network comprised of: a) proprietary-owned websites and b) an actively-managed, selective partner network. Ads are in the form of sponsored text listings which are displayed after the consumer has identified his or her interest to evaluate providers.
Our solution is to match consumers with an active interest to websites who can serve their immediate desire to request quotes and compare rates.
We do this by allowing our advertisers to present themselves at the point the user is evaluating his or her provider options. As a result, only the consumers who have identified with your unique proposition and your brand will move on to your online conversion funnel.BrokersWeb is the leading performance marketing platform for insurance products, including Individual and Family Health Insurance, Group Health Insurance, Medicare Supplement, Life Insurance and Auto Insurance. The company's websites and publisher partners reach millions of consumers every month.
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1) BrokersWeb is an ultra-targeted Pay-Per-Click advertising network that delivers highly-targeted, high-intent clicks from BrokersWeb's proprietary traffic network.
2) Clicks are aggregated from our in-house owned website properties including HealthCare.com, HealthInsuranceFinders.com, AutoInsuranceFinders.com,
LifeInsurance.org and MedicareSupplement.com, along with our proprietary traffic partner network.
3) Our partner network is selective, and we require our traffic partners to deliver a consistent level of click quality that will meet the high standards expected from our advertisers. For those that meet our stringent criteria, BrokersWeb provides industry-leading CPC payouts that help our partners improve their revenue per visitor.
4) Sponsored listings (shown below) are usually displayed after a zip code submit box or a state drop-down menu.

5) PPC marketplaces are determined on the basis of Category and Location, and a real-time auction is conducted for each combination for each.
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BrokersWeb.com's network is comprised of some of the leading vertically-targeted websites on the web. This includes BrokersWeb's owned properties: HealthCare.com, HealthInsuranceFinders.com, LifeInsurance.org, AutoInsuranceFinders.com, MedicareSupplement.com, and many others. The network includes several of the top-ranked websites on the major search engines. If you are interested in advertising with BrokersWeb, please contact one of BrokersWeb's sales executives to see the network in action.
Our network is tightly-managed by the BrokersWeb business development team. We provide full technical and operational support to our traffic partners, with a significant focus on optimizing their revenue generation with our listings.
From an advertiser standpoint, our systems and personnel are continuously tracking conversion rates for our advertisers from each of our traffic partners.
BrokersWeb provides full online reporting for both PPC advertisers and Traffic Partners through BrokersWeb.com. Platform updates on our reporting interface are made on an hourly basis, 24 hours a day and 7 days a week. This reporting platform has been continuously improved since BrokersWeb was launched in 2004, and we continue to make improvements based in part on feedback from our PPC Advertisers and Traffic Partners.
For PPC Advertisers, BrokersWeb provides online reporting of:
For Traffic Partners, BrokersWeb provides online reporting of:
Domain-Level Reporting:
For PPC Advertisers and Traffic Partners with multiple domains, our reporting platform can report performance by domain and by product (e.g., auto insurance, life insurance, individual/family health insurance).
Data Exporting:
The data contained in the online reporting can be exported into CSV for integration into third-party reporting systems. For larger advertisers and traffic partners, BrokersWeb can program custom reporting feeds into your own back-end reporting systems.