How Much is the Payout?

Unlike lead-generation affiliate programs that pay a fixed payout rate per lead, Brokers Web pays to affiliates a revenue share based on click revenue generated from the Affiliate’s site. This is similar to how Google AdSense operates with its publishers, which also pays a revenue share.

Brokers Web’s standard affiliate program is a tiered-revenue share that begins at 50% of gross CPC revenue (with higher percentages up to 60% with demonstrated volume and click quality). Payouts are made on a monthly basis on a net 15-day basis for payouts over $50.

CPC rates vary by state, category and by time of day and day of week.  For certain states, such as CA, the top several bids are more than double that at any given time.

One advantage to affiliates of the revenue share model is that it means they receive full-value for the clicks that they generate. The fixed payout structure for lead-gen affiliate programs underpays you for certain high value leads. For example, if you are generating a high percentage of leads from California (which happens to be a competitive state for health insurance agents), you are not likely to be capturing the full-value of leads in a fixed-payout model. In other words, California health insurance agents are willing to pay more for a lead, but none of that value is trickling down to you as an affiliate. Because of the revenue share model that Brokers Web uses, you will capture a higher average CPC, which will help your overall revenue yield. This market-based pricing also allows you to focus your efforts on the highest yielding categories.