How Brokers Web stacks up against lead-gen affiliate programs depends on the conversion rate that you are achieving once you get the user to the lead form. In general, if your conversion rate is under 25% (that is, less than 25 qualified forms are generated for every 100 visitors to the form page), then Brokers Web’s PPC program may work better for you. Perform this 30-second calculation below to see whether it would work for you.

First, calculate your Revenue per Query (RpQ)
in the calculator at the right side of this page.

Because other affiliate program pay based on different metrics (in the case of your existing program, it is based on leads), and ours pays on paid listings clicks, RpQ is the best apples-to-apples comparison.

The Revenue per Query (RpQ) on Brokers Web is a function of CTR, average CPC and revenue share percentage. While the RpQ varies across affiliates, our active affiliates average an RpQ of $1.75 to $2.00 (although results can vary for a number of reasons, primarily quality of your traffic and location of queries). If you are achieving less than an RpQ of $1.75 on your existing health insurance affiliate program, we invite you to test Brokers Web. We are upfront and straight-forward about whether we can make you more affiliate revenues, and will be honest in telling you so in the situations in which we cannot outperform your existing program.
Input number of Daily Queries (#)
Input Number of Qualified Leads Generated: (#)
Input Payout Per Lead ($)
Lead Capture Rate (%)
Daily Affiliate Revenue ($)
Affiliate Revenue per Query: $. 0.00
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